Privacy Policy

Last Updated: June 10, 2025

1. Introduction

We ("Company," "we," "our," or "us") respect consumer privacy and comply with applicable Wisconsin statutes, including Wis. Stat. §§ 134.74–98 (privacy and data disposal), and Wis. Stat. § 100.525 (telephone records). This policy describes the information we collect and our practices for its use, protection, and disclosure on:

  • Our Website

  • Email, text, phone, and other electronic communications

  • Mobile/desktop apps linked to this Website

  • Our ads & third-party applications linking to this policy

This policy does not apply to information collected offline or by other entities, such as affiliates or third parties. Continued use of the Website indicates acceptance of this policy.

2. Children Under 13

Our Website is not directed to children under 13, and we do not knowingly collect their personal information. If we learn we collected personal data from a child under 13 without parental consent, we will delete it. Please contact us if you suspect this has occurred.

3. Information We Collect

We collect:

  • Personal Information (e.g., name, address, email, phone)

  • Non-identifying or aggregate data

  • Technical data (e.g., IP address, browser, device, usage patterns)

Collection methods:

  • Provided directly by you (forms, transactions, surveys)

  • Automatically (cookies, web beacons, logs)

  • From third-party services or partners

4. How We Use Collected Information

We generally use your information to:

  • Operate, maintain, and improve our Website and services

  • Respond to inquiries, fulfill orders, and deliver requested content

  • Send account and service notifications

  • Personalize user experience and advertising

  • Comply with legal and contractual obligations

  • Market our products or services, with consent

Wisconsin-specific obligations:

  • Data Disposal: In accordance with Wis. Stat. § 134.97, we securely erase or destroy records containing personal information before disposal

  • Breach Notification: We comply with Wis. Stat. § 134.98 by promptly notifying affected consumers and the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) in the event of a data breach .

5. Cookies & Tracking

We use cookies, web beacons, Flash cookies, JavaScript, and other tracking technologies to:

  • Monitor Site performance and usage

  • Personalize content and recommendations

  • Remember user preferences

  • Analyze browsing trends

  • Facilitate calls to action (e.g., click-to-call)

You can disable cookies via your browser, though this may affect Site functionality.

6. Third-Party Tracking

Third-party content and ads may use tracking technologies; we do not control how third parties use collected information. Please refer to those providers' privacy policies.

7. Information Disclosure

We may disclose your information:

  • To affiliates, contractors, or service providers (under confidentiality agreements)

  • To successors in business transactions (merger, sale, etc.)

  • With your consent

  • To comply with legal obligations or enforce our rights

  • To protect against fraud and security threats

We do not sell your personal information without consent.

8. Your Wisconsin Privacy Rights

Under current Wisconsin statutes, you have rights including:

  • Requesting disclosures of personal data collected

  • Requesting deletion of personal information

  • Opting out of targeted advertising (if applicable)

Note: Wisconsin’s comprehensive privacy law (Assembly Bill 466) is scheduled to take effect on January 1, 2025, and will grant additional rights (e.g., data portability, correction, nondiscrimination), but until then, enforcement and penalties are governed by state statutes and the Wisconsin Attorney General

To exercise any rights or for inquiries, contact us using the information below.

9. TCPA Consent

Despite prior communications preferences, by providing your phone or email, you consent to receive SMS, email, and automated communications regarding your account or services. Standard messaging rates may apply.

10. Updates to This Policy

We post updates here. If material changes occur, we'll notify you prominently on our Website. Continued use after updates is deemed acceptance of changes.

This policy is for informational purposes and not legal advice. It does not establish an attorney-client relationship. For legal guidance, consult an attorney.

Compliance Highlight:

  • We adhere to Wisconsin data disposal (Wis. Stat. § 134.97) & breach notice rules (Wis. Stat. § 134.98)

  • Future 2025 Wisconsin Privacy Act adds broader rights and regulatory frameworks